End-of-Year Offer Campaign: Driving Record Conversions through Strategic Branding
ART DIRECTION
As Senior Brand Designer at Clio, I led the branding for our end-of-year promotional campaign, creating a cohesive visual identity across digital, email and landing page assets. The campaign positioned Clio’s offer in a clear, compelling way, driving awareness, engagement and measurable business results.
PROBLEM
Clio needed a high-performing EOY promotional campaign to drive new customer acquisition, maximize MRR and generate qualified leads during a competitive period with major holiday interruptions.
SOLUTION
I developed a unified brand identity for the campaign, including landing page visuals, digital assets as well as setting up digital templates for the team to access and use at scale. The design emphasized clarity, urgency and trust, ensuring the offer was instantly understandable and attractive to our target audience.
RESULT
Over 2000 qualified landing page views in the campaign period
Record landing page MQL conversions with organic search driving almost 90% of conversions
Generated almost 200 MQLs, leading to over 100 opportunities and logos
OUTCOME
Delivered record-breaking campaign performance compared to previous year-end promotions
Achieved significant increases in lead generation, new customer acquisition and conversion rates across multiple channels
Demonstrated how cohesive brand design and clear creative direction can directly drive measurable business impact