My creative path began in photography, which still shapes how I approach design today, with empathy, curiosity, and a deep respect for narrative.
Today I partner with brands and businesses across both design and photography, helping them shape identities, visuals, and experiences that feel clear, intentional, and emotionally resonant. I bring years of leading work at scale: large conference branding, program brand identities, and integrated campaigns spanning digital, print, experiential, and art direction. Working closely with cross-functional partners, I've built a practice grounded in translating complex ideas into work that connects and earns trust.
At the core of my practice is a belief that design is about how things make people feel. The work I care most about builds connection, invites understanding, and leaves room for something human.
Recognition
RGD In-House Design Award, 2025