Branding ClioCon: A Scalable Identity for the World's Biggest Legal Conference
Senior Brand Designer, Art Director
2024
Each year, ClioCon requires a completely fresh brand identity — one that scales across thousands of assets, from mobile apps to immersive venue installations, while capturing that year's specific energy and theme. For 2024, the challenge was designing something that felt innovative and energetic within the constraints of a large legal industry conference, and making it scale fast across a team without losing design integrity.
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A fresh identity needed to stand out in the Austin Convention Center, captivate 10,000+ attendees, and scale across thousands of assets, all while aligning with Clio's evolving brand.
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Pitched three distinct brand directions. Selected direction: "Harness Your Momentum": 3D isometric geometry, bold high-contrast colour, and dynamic typography designed to convey forward motion and transformation.
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The 2024 ClioCon brand redefined how the conference experience was felt visually; more immersive and impactful than any previous year. Clio's biggest conference to date.
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Multi-platform brand rollout across every attendee touchpoint including an exhibitor guide that generated $1M+ in partnership revenue and a scalable system built for rapid asset production.
